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Adidas has its roots in Germany but we are a truly global company. Around the world we employ over 59,000 people. Employees from about 100 nations are working at our global HQ in Herzogenaurach, Germany – the ‘World of Sports’. In 2019 we produced over 1.1 billion sports and sports lifestyle products with independent manufacturing partners worldwide and generated sales of € 23.640 billion. These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization. True. But we keep things simple, lean and fast.
Our purpose, mission, and attitude guide the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. They define who we are.