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Dorothy Perkins is a well-known fashion brand based in the United Kingdom. It was established in 1909 by entrepreneur Sir Bernard Goodman and is headquartered in London, England. Originally, the brand catered to women’s clothing, but it expanded its product range to include accessories and shoes over the years. Dorothy Perkins offers a wide range of fashionable clothing items for women, including dresses, tops, knitwear, coats, trousers, and denim. The brand also provides a diverse selection of accessories such as bags, jewelry, and footwear. Known for affordable prices and stylish designs, Dorothy Perkins aims to offer its customers quality fashion choices. In terms of global operations, Dorothy Perkins has several standalone stores and concessions in numerous countries, including the UK, Ireland, Germany, and the Middle East. The brand operates under the Arcadia Group, which is a multinational retail company based in the UK. Arcadia Group is owned by Sir Philip Green, a British billionaire businessman. In terms of market position, Dorothy Perkins has positioned itself as a mid-market fashion brand, appealing to a wide range of customers. While it faces strong competition from other high street brands like Zara and H&M, Dorothy Perkins has managed to carve out its own niche in the market with affordable and fashionable products.