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Mister Spex is the leading omnichannel optician in Europe, providing smart solutions, information, and services to make the journey to finding the perfect pair of glasses easy, intuitive, and innovative. They offer a wide range of products, including over 100 premium and luxury brands, independent labels, high-quality own brands, as well as collaborations with designers and influencers. With seamless integration of online and offline offerings, Mister Spex creates a personalized shopping experience, giving customers the freedom to choose when, where, and how they shop.
They have been at the forefront of the digital transformation in the optical industry and currently serve over 6. 6 million customers through their online shops in ten countries and over 70 stores in Germany, Austria, Sweden, and Switzerland. By combining innovative technologies, data-driven features, and a deep understanding of customer needs, Mister Spex has achieved sustainable growth and success.
With a focus on both online and offline channels, they have created valuable synergies and established themselves as a trusted brand in the industry